Pocket Shot developer Jarrold Bachmann devised the idea for the product after seeing the workers at his farm in South Africa buy simple, crude 25 ml plastic sachets of alcohol to celebrate payday. www.ddhw.com
“As someone who loves being outdoors, traveling and sports, I saw an opportunity to develop a product to fit my lifestyle and extend across all demographics from the older golfer to the Extreme Sport generation,” stated Bachmann. “Looking at how market demand has exploded for single serve, ‘on-the-fly’ convenient and easy-to-use products, I wanted to develop something that consumers want and can use anywhere,” said Bachmann.
I’m sure the packaging is made entirely of post-consumer plastic and such, so why get grumpy about news of this more futuristic breed of litter?www.ddhw.com
The pouch material, which is produced in Switzerland, consists of a unique three layers that are laminated to produce an FDA-approved film for contact with the alcohol – a barrier layer for strength and one for sheen and printing the label. The pouch combines the appeal of the traditional airplane bottle with the benefits of flexible packaging – freshness, touchability, recyclability, shelf stability and “stuffability” – so the product has universal modality.www.ddhw.com
Comes in Rum, Whiskey, Tequila, Vodka and Gin flavored liquor.